Introducing the Welcome World Rewards Program, the Official Small Business Platform of the FIFA World Cup 2026™ NYNJ Host Committee. The Welcome World Rewards Program will connect residents and visitors with participating small businesses through a digital experience that rewards neighborhood exploration and drives foot traffic across New York and New Jersey communities.
Apply now for the opportunity for your local business to be featured as an endorsed destination and to showcase exclusive offers for fans who check in at your location.
Business enrollment is open on a rolling basis from April 1 – May 22, 2026.
The program will run from shortly before the tournament’s kick-off through the close of the tournament. The NYNJ Host Committee will offer exciting redeemable rewards for participants who are highly engaged with local businesses.
You will receive updates via email at the email provided below on your application status on a rolling basis throughout the enrollment period.
DETAILS